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Darik Volpa

Founder & CEO

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Darik Volpa’s “professional” life began in healthcare with Stryker Corporation in 1994 where he successfully “climbed the ladder” for 10 years in various sales and marketing roles.

Taking the Leap

In May of 2003, Darik spread his entrepreneurial wings and started a company focused on creating highly visual animations that would solve the problem with doctor/patient communication.

Twelve years later, Understand has become a global medical education company with thousands of clients licensing content from around the world.’s animations have been featured on The Doctors, Good Morning America, Dr. Phil and Bodies: The Exhibition. In 2010, was recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. ranking #1,354 in the Inc. 5,000.

What’s Next?

In January 2014, Understand made a bold move to diversify outside of medical education and launched a new training concept called Rehearsal VRP.

Rehearsal was quickly embraced by global enterprises including Clorox, Bayer, Symantec, Allstate, Hilton, J&J, and Lexmark. In less than 18 months we have nearly 100 well-known companies using Rehearsal.

This is Big.

On January 1, 2015 Rehearsal was split away from Understand and is now a separate company focused on scaling operations, expanding our sales team, and capitalizing our first-to-market advantage in video role-play technology.

Darik remains CEO for both companies.

Ian Berry-Jewett

Vice President, Technology

Industry Veteran

Ian Berry-Jewett is an IT industry veteran with over 15 years of experience creating and supporting technology solutions. As an expert in the analysis and design of complex systems, he has overseen the development of numerous projects– taking products from initial concept to mass deployment. Ian has recruited and led several teams of expert programmers and administrators.

Professional Experience

Prior to joining, Ian served as CTO for Keneisys Corporation, an encryption based data security company. As CTO, Ian was responsible for building the technology department and implementing the strategic plan for the development and support of the company’s product.

In 2002, Ian served as a Senior Engineer at CISS, LTD, a logistics software company based in Allentown, Pennsylvania.

In 1999, Ian was recruited by V.N. Hermes to create a secure e-mail platform from drawing board to production.


Ian attended Lafayette College, where he received a Bachelor of Science in Computer Science.

Vice President, Sales

Professional Background

Geoff has a professional history of quickly accelerating growth for start-up software companies and inspiring mature companies to sell strategically and with greater visionary aspirations. During his career, he has presented complex software and technologies to customers and partners in ways that promote the benefits and usability of the products and services. He has managed sales teams, key partnerships, and comprehensive sales and marketing plans for software companies serving all industries.

Learning Technologies

Geoff has spent the majority of his career in the learning space. He works with large companies to help them build or expand their learning functions with learning technologies that accelerate results. He spent nearly 10 years with Trivantis, a learning management system and content provider, leading the U.S. sales team. Company revenue grew threefold during his tenure with the organization.


Geoff is a graduate of Clemson University and earned his MBA from University of Washington.

Tracey Gravelle

Director of Operations


For the past five years Tracey Gravelle has run a successful Talent Acquisition company, specializing in the strategic placement of hundreds of medical device professionals.

Experience and Education

Previous to running her own business, Tracey served 9 years of her career with Stryker Corporation in a range of human resources, customer service, process implementation and management roles. She holds a B.A. from Cal Poly San Luis Obispo.

Drew Jones

Director of Customer Success


Drew has spent the last 22 years in the technology industry and has extensive experience as an executive and business owner. He has worked for some of the world’s largest Fortune 500 corporations; as both an individual contributor, and as a business unit owner responsible for strategy development and execution of customer success and professional services.

In addition to his corporate level experience, Drew has had multiple entrepreneurial experiences that provided fresh perspectives on what it takes to build a business from the ground up, wear many hats, and truly drive success.

Customer Success

Drew believes that the goal of any company focused on Customer Success is to relentlessly pursue providing value to their customers and helping them achieve a successful outcome. Drew’s focus at Rehearsal is to instill that philosophy and elevate customer relationships that promote retention and loyalty.


Drew proudly served in the United States Marine Corps from 1991-1995. He was an Amphibious Assault Vehicle Crew Chief, Firearms Instructor, and Combat Swimming Instructor.