Darik Volpa, CEO

Darik Volpa

Founder & CEO

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Darik Volpa's "professional" life began in healthcare with Stryker Corporation in 1994 where he successfully “climbed the ladder” for 10 years in various sales and marketing roles.

Taking the Leap

In May of 2003, Darik spread his entrepreneurial wings and started Understand.com- a company focused on creating highly visual animations that would solve the problem with doctor/patient communication.

Twelve years later, Understand has become a global medical education company with thousands of clients licensing content from around the world. Understand.com’s animations have been featured on The Doctors, Good Morning America, Dr. Phil and Bodies: The Exhibition. In 2010, Understand.com was recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. ranking #1,354 in the Inc. 5,000.

What's Next?

In January 2014, Understand made a bold move to diversify outside of medical education and launched a new training concept called Rehearsal VRP.

Rehearsal has been embraced by global enterprises including Verizon, Allstate, Johnson & Johnson, Accenture, Honeywell, and CA Technologies. We now have over 100 well-known companies and 80,000+ users on the platform.

This is Big.

On January 1, 2015 Rehearsal was split away from Understand and is now a separate company focused on scaling operations, expanding our sales team, and capitalizing our first-to-market advantage in video role-play technology.

Darik remains CEO for both companies.

Craig Macy, CPO

Craig Macy

Chief Product Officer


Prior to Rehearsal, Craig Macy served as Vice President of Products and Customer Care for Agile Software where he had operational and budgetary responsibilities for the $32 million, 175-person development organization. Under his product leadership, Agile grew to over $100 million in revenue, resulting in a successful NASDAQ IPO in 1999, and acquisition by Oracle for $495 million in 2007.

Craig has built a career helping companies of all sizes navigate the ever-changing technological landscape, while strategically evolving their product lines. Craig has previously served as Entrepreneur in Residence for Haws Corporation, and most recently as legal counsel and strategic advisor to dozens of emerging growth companies across the Mountain West region.


Craig graduated Summa Cum Laude from Wichita State University with a degree in Analytic Philosophy and earned his law degree from Harvard Law School.

Michael Thomas, CRO

Michael Thomas

Chief Revenue Officer


Prior to joining Rehearsal, Michael acted as a Managing Partner and Chief Marketing Officer for Noble Studios, an internationally respected digital marketing agency. His leadership on growth initiatives including new business and client services led to a rapid expansion of the digital marketing firm’s clientele, global offices, and landed the agency on the Inc. 5000’s honor roll, being named one of the fastest-growing private companies for five consecutive years.

Michael's prior career stops include executive leadership roles in both SaaS firms and technology-focused entrepreneurial and economic development organizations. He learned first-hand the value of practice-based learning when he started his career as a broadcast journalist covering live events and breaking news.


Michael earned his bachelor’s degree in communications from Saint Mary’s College in Moraga, Calif. (Go Gaels!)

Ian Berry-Jewett, VP of Technology

Ian Berry-Jewett

Vice President, Technology

Industry Veteran

Ian Berry-Jewett is an IT industry veteran with over 20 years of experience creating and supporting technology solutions. As an expert in the analysis and design of complex systems, he has overseen the development of numerous projects– taking products from initial concept to mass deployment. Ian has recruited and led several teams of expert programmers and administrators.

Professional Experience

Prior to joining Understand.com, Ian served as CTO for Keneisys Corporation, an encryption based data security company. As CTO, Ian was responsible for building the technology department and implementing the strategic plan for the development and support of the company’s product.

In 2002, Ian served as a Senior Engineer at CISS, LTD, a logistics software company based in Allentown, Pennsylvania.

In 1999, Ian was recruited by V.N. Hermes to create a secure e-mail platform from drawing board to production.


Ian attended Lafayette College, where he received a Bachelor of Science in Computer Science.

Tracey Gravelle, VP of HR and Operations

Tracey Gravelle

Vice President of HR & Operations


Tracey oversees all Human Resources, Accounting and overall Operations of the company. Tracey spent 10 years at a fortune 100 company in a variety of management roles ranging from Manufacturing and Customer Service to Human Resources. Tracey has experience in scaling a business as Head of Human Resources, growing from 6 to 130 people in 18 months. Before joining Rehearsal, Tracey owned her own executive recruiting business where she placed hundreds of team members in roles across the country from entry level to C-level executives.

Joseph Szakara, Director of Product Design

Joseph Szakara

Director of Product Design

Joseph has been designing and building interfaces since the late 90's. He has an excruciating sensitivity to detail and cares deeply about user experience. These traits make him an ideal person to lead Rehearsal's design team. He is always striving to make the app more attractive and intuitive while not following the crowd.